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Why Your Firm Needs a Web Site

Walt Brown

Legal Web Sites: Marketing Solutions for Nashville Area Law Firms

A FirmSite® is the difference between simply having a Web site and having a Web site that gets results. A FirmSite delivers a unique combination of dynamic design, compelling content and targeted traffic from prospective clients.

Seeking to attract new legal clients through yellow page ads and attorney referrals is no longer adequate in today's marketplace in Nashville and Middle Tennessee. Contact Walt Brown, FindLaw Internet marketing consultant, to schedule a complimentary review of your law firm's overall marketing strategies, goals and needs.

Clients and legal peers assume that an attorney will have an Internet presence for the benefit of those who search for legal services and information by computer. The Internet is the number one way people find and hire attorneys in today's marketplace.

To quote David Raybin of Hollins, Wagster, Weatherly & Raybin, "civilians will use the Internet to validate information about you, as a result of a referral."

Walt Brown welcomes the opportunity to help your law firm more effectively position yourself to win this validation process, when a potential client is using the Internet to check out a few attorneys, from referrals from friends, relatives or even other lawyers. What do consumers find about you, if they simply type in your name in the Google search box?

Today, when people need legal help, they turn to the Internet. When someone is searching for a lawyer online, will your firm be there? If so, will a potential client find you?

Web Sites that Work

A Web site is an important part of any law firm's marketing plan. It introduces your firm to potential clients, and describes what sets you apart from the competition. An effective Web site does more than project an image, it actively brings in business.

In reference to destinations on the Internet, Webster's Dictionary and the Associated Press Stylebook present two alternate forms: website and Web site. Regardless of the spelling of the term, an Internet presence is a must in legal marketing today. Quote from ABAJournal.com - 7/27/2006 - "A Web site is useless unless potential clients can find it..."

Why FindLaw?

At FindLaw, we focus on creating Web sites that deliver results. Your Firmsite® works for you around the clock, connecting your firm with potential clients at the very moment they are seeking legal help.

FindLaw has hundreds of employees dedicated exclusively to online law firm marketing. Our award-winning team understands your business and we know how to help.

We have produced tens of thousands of Firmsites®, each individually tailored to the needs of our clients. All include three important components:

Visibility - Driving qualified potential clients to your site by optimizing it for the major search engines, like Google and Yahoo
Design - Engaging potential clients with a positive visual impression of your firm
Content - Informing prospects about your firm and persuading them to contact you

Isn't it time to put the power of the Internet to work for you? For more information about FindLaw Firmsites®, contact Walt Brown, FindLaw Internet marketing consultant. Increase your chances that the clients with cases that you want to handle will find you, and not your competitors. Learn how our award-winning web design, content and search optimization can enhance your chances of being found by new clients online. Contact Walt Brown at 615.243.3949 to learn how you can attract higher value, better-qualified leads to your firm through lawyer Web sites, Internet advertising, online video and client-attorney matching services.

Tennessee law firms seeking advice on legal marketing from FindLaw Internet marketing consultant Walt Brown are typically in the Nashville Metro area and beyond, in communities including Clarksville, Springfield, Gallatin, Hendersonville, Lebanon, Murfreesboro, Dickson, Franklin, Brentwood and Portland, and in counties including Sumner County, Wilson County, Davidson County and Robertson County.

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